Colour is an essential component of branding, and the colours you choose will play a key role across your marketing assets, packaging and website

Before you even choose the color palette for your brand, it is crucial that you first know the basics of color psychology. Your choice of colour sets the tone for your brand, so you must understand the feeling that each colour conveys.

The 2022 Book of Colour includes 48 different colour palettes as well as a bonus cheatsheet on colour psychology!